Information & Instructions

How To Make A Fortune On the Internet
by Izzy Goodman

Part 1 - Finding Your Niche   Part 2 - Build A Web Site

Part 3 - Get Exposure!

I covered the first two rules of online selling in my previous articles. To recap, Rule # 1 is "Choose Your Niche" and Rule # 2 is "Get a Web Site." Rule #3 is "Get Exposure."

Build it and they will come does not work on the Internet. With millions of sites in existence and many more being added daily, simply having a website is not enough. People have to be able to find it. Here are some key ways to accomplish this.

1. Blow your horn. This doesn't mean that you should spam people. But when you e-mail someone that you have reason to e-mail, make sure your signature line contains a link to your website and a short description of what you sell.

2. List on popular auction sites such as eBay. Just remember eBay is a means to an end, not an end in itself. Your goal is not just to sell one item at a time, but to get exposure. Even though eBay will not let you link to your website, you can include your e-mail ID. This is why it is important to have your own e-mail ID and not a yahoo, AOL, gmail or other ID. Savvy people will see your id and visit the website. For example, my e-mail is sales@ccs-digital.com. When I listed items on eBay, people saw my ID and went to ccs-digital.com. For every item I sold on eBay, I sold ten more directly off my site. I am amazed at the number of sellers who don't include an e-mail ID at all or use a yahoo or hotmail ID instead of one specific to their business.

3. Build up a customer list. Often, someone will correspond with you but not make a purchase immediately. Answer every e-mail and be patient with people, even if you feel their questions are silly. Create a contact list of every person who has e-mailed you. This list will come in handy when you are ready to contact them later. I have made many sales to buyers months after they initially e-mailed me.

I am NOT advocating using eBay to attract buyers and encourage them to buy off-eBay. This is a violation of eBay policy and grounds for getting permanently suspended. But once you have successfully completed an ebay sale, there is no reason why you and the buyer can't deal directly. Some people seem to think that once they complete a sale on ebay, ebay becomes their permanent partner for life. I have e-mailed sellers after making an ebay purchase to ask if they had more of that item. I am surprised at how many times they insist we only complete the deal through ebay. Why? If I find a store based on an ad in the paper, do I have to wait for them to run another ad before I visit the store again? These sellers seem to be missing the whole point of building customer relationships or a business.

4. Visit forums such as AuctionBytes, AuctionWatch. answers.yahoo.com and others catering to your area of interest. Contribute to the posts in your area of expertise. Make sure your signature line contains a link to your website.

5. Attract folks to your website. People will only visit if there is something in it for them. Start creating pages that provide valuable information to your visitors. Offer to answer questions. As folks begin to see you as an expert in your field, they will turn to you for advice. Often the person they trust for information is also the person they trust to handle the deal. When I sold digital cameras, I got hundreds of visits each day from people who found my site while looking for information on the types of cameras available and what the different terms meant. Today I get many page views from people looking for information on how to solve printer problems or how to get more traffic to their own websites.

6. Take the pages you create and write them as articles. Submit them to e-zines and sites which cover related topics. Most do not pay for articles, but the page views they generate are well worth it.

7. Create an e-zine of your own. You should send it only to people who you have permission to contact and only when you have something to say, maybe once a month. You don't want to overwhelm or annoy your readers. Invite them to visit your site and e-mail you with questions which you answer in the next issue. Sponsor a contest and offer prizes. Specific items that you are selling should only appear sporadically in the body of the letter and compose no more than 10% of your material so that customers don't feel they are getting just another spam sales letter. Invite your readers to encourage their friends to subscribe. Make it easy for peopple to unsubscribe. You don't want spam complaints.

8. Get listed at the top of the search engines with Search Engine Optimization (SEO). This is the most important thing you can do to build up your online presence. SEO is cheaper and more effective than Google adwords and other pay-per-click methods. There are hundreds of articles which tell you how to do this yourself. Some are free and others charge. Unfortunately, many of them rely on outdated "tricks" which not only don't work, they can get your site permanently blacklisted. There are services that can get you listed for a fee. Again, not all of them are reputable. If you want to learn how to do it yourself for only $19, visit http://ccs-digital.com/search-engine-optimization-secrets.asp

By actively marketing your website, you will attract customers and build an online presence. In the next part, I will discuss how to become an expert in your field.

Part 4 - Give Your Visitors Value


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